F1 Team Announce OFFICIAL Name Change Ahead Of 2025 Season. FULL DETAILS BELOW
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As the Formula 1 season draws near, numerous teams have announced official name changes that reflect strategic rebranding efforts and new partnerships.
Bull Racing F1 Team
The team formerly called Scuderia AlphaTauri has rebranded as the Visa Cash App Racing Bulls F1 Team, often known simply as Racing Bulls. This change marks a return to the initially proposed “Racing Bulls” name that was not adopted in 2024. The rebranding aims to create a more distinct identity for the team, which had experienced some confusion over its name in recent years.
Williams Motorsport
In a last-minute rebranding move, Williams Racing has revealed that it will now compete under the name Atlassian Williams Racing. This change comes as part of a new title sponsorship agreement with Atlassian, the publicly traded software company.
Ferrari Racing Team
Scuderia Ferrari has announced a multi-year title partnership with HP Inc., resulting in the team’s name changing to Scuderia Ferrari HP, starting from the 2024 Miami Grand Prix.
These rebranding efforts highlight the teams’ strategies to bolster their identities and align with new commercial partnerships as they prepare for the upcoming season.
